Privacy Policy

We strongly believe that privacy is a fundamental human right and internet services must be upfront and transparent about the data they collect. We are committed to making privacy terms easy to understand and avoid capturing personal data where it is not absolutely necessary.

Effective Date: 11/07/2023

This Privacy Policy explains how we collect, use, and safeguard your personal data, including dietary information, when you provide it to us. It applies to the collection of personal data such as name, email, phone number, postcode, and dietary preferences, which may be gathered through our website, applications, or other communication channels. We are dedicated to protecting your privacy and handling your personal data responsibly and in compliance with applicable data protection laws.

Data Controller

Phoebe AI Limited ("we," "us," or "our") serves as the data controller for the personal data collected and processed as outlined in this Privacy Policy. If you have any questions regarding the processing of your personal data or about this Privacy Policy, please reach out to us using the contact details provided at the end of this Policy. Collection and Use of Personal Data We collect personal data from you when you willingly provide it.

Collection and Use of Personal and Non-Personal Data

We collect personal data from you when you willingly provide it. The personal data we collect may encompass, but is not limited to:

Personal data

  • First Name: We may collect your name or names of your family for personalising the experience to you.
  • Surname: We may collect your name for identification purposes and to personalise our communication with you.
  • Email: We may collect your email address to send you newsletters, updates, and relevant information.
  • Phone number: We may collect your phone number to communicate with you and provide support or information.

Non-personal data

  • Postcode/geolocation: We may collect your postcode to better understand your location and offer localised information, if applicable.
  • Dietary Preferences and allergies: We may collect dietary information to accommodate your specific dietary needs or preferences when providing relevant services or information.

We utilise the personal data you provide solely for the following purposes:

  • Communication: We use your personal data to communicate with you, including sending newsletters, updates, and other relevant information via email or phone.
  • Personalization: We may utilise your personal data, including dietary preferences, to tailor our communication, services, or information to your specific needs and preferences.
  • Analytics. To analyse the use of products or websites for improving our services and developing products.

Non-personal data (data that cannot be linked, identify or relate back to you)

  • Scientific research. We may use data for research purposes in the nutrition domain in collaboration with research partners and academics.
  • Our AI system may collect, process, and utilise non-personal data for various purposes, including training, improving the system's performance, and conducting research and development activities. This may include aggregated, anonymized, or de-identified data that has been stripped of personally identifiable information. By using our AI system, you consent to the collection, processing, and utilisation of such non-personal data, with the understanding that any data used in this manner will not be used to identify or personally target individuals. We may also share non-personal data with trusted third parties, such as partners or researchers, for the purpose of furthering AI research, provided that appropriate data security measures are in place to safeguard confidentiality.

Data Security

We prioritise the security of your personal data and have implemented appropriate technical and organisational measures to protect it from unauthorised access, disclosure, alteration, or destruction. We regularly review and enhance our security measures as necessary to ensure the ongoing confidentiality, integrity, and availability of your personal data.

Third-Party Disclosure

We do not sell, trade, or transfer your personal data to third parties without your consent, except as described in this Privacy Policy or as required by law. We may engage trusted third-party service providers who assist us in operating our business or providing services to you, subject to appropriate data protection agreements. These service providers may have access to your personal data but are solely authorised to process it on our behalf and according to our instructions.

Data Retention

We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. Once we no longer need your personal data, we will securely dispose of it.

You have certain rights regarding your personal data, as per applicable laws and regulations. These rights may include:

  • Access: You can request access to the personal data we hold about you.
  • Rectification: You can request the correction or update of inaccurate or incomplete personal data.
  • Erasure: You can request the deletion of your personal data, subject to certain legal obligations.
  • Restriction: You can request the restriction of the processing of your personal data in specific circumstances.
  • Objection: You can object to the processing of your personal data for direct marketing purposes or on grounds related to your particular situation.
  • Data Portability: You can request a copy of your personal data in a structured, commonly used, and machine-readable format.
  • To exercise your rights or if you have any questions or concerns about the processing of your personal data, please contact us using the information provided below.

Privacy policies of other websites

Our software application and website may contain links to other websites. This privacy policy applies only to our software application and website, if you click on a link to another website, you should read their privacy policy.

How do we store your data?

Our Company securely stores your data on cloud services such as, but not limited to, Google Cloud, that are certified under major privacy and security standards: ISO 27001, ISO 27701, SOC 2 Type II, HIPAA Type I, GDPR, CS STAR Level 1, SOC 1, SOC 2, SOC 3, ISO 27017 and ISO 27018.

If you have opted in for our newsletter, Names and Emails are stored securely at Mailchimp servers https://mailchimp.com/legal/privacy/ read Section 5(E)

Our Company will keep anonymised usage data for the duration of the app service. Once this time period has expired, we will delete your data by removing our analytics account.

Cookies

Cookies are text files placed on your computer or smartphone to collect standard Internet log information and visitor behaviour information. When you use our software application or interact with our website, we may collect information from you automatically through cookies or similar technology

For further information, visit allaboutcookies.org

How do we use cookies?

Our website and app may use cookies for improving user experience, functionality, analytics purposes and authentication purposes (if applicable).

Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. Any updates will be posted on our website, and the revised Privacy Policy will be effective as of the stated "Effective Date."

Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

email us here

We will address your concerns and respond to your inquiries as promptly as reasonably possible.

By providing your personal data to us, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your personal data, including dietary information, as described herein.

Phoebe AI Limited 20-22 Wenlock Road London N1 7GU

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.